Our Story
A greeting the whole world understands, and a cup that tastes like Vietnam.
Why "Hello Cha"?
Hello is almost universal. Nearly everyone on Earth can say it. Cha means tea, and it hides inside matCHA. Put together, Hello Cha is a name anyone, anywhere can pronounce and remember.
Hello is also a welcome. Every cup we serve is a friendly invitation: come in, slow down, treat yourself.
Hello Cha
hello + cha (trà) + matCHA
The lady in the nón ba tầm
Our mark is a lady wearing the nón ba tầm, the flat palm hat of Northern Vietnam. Bold blue and white were chosen deliberately, a color space no major tea or coffee brand owns, so that one glance is all it takes to remember us.
Our vision
We envision a day when you can order a Vietnamese drink from Hello Cha anywhere in the world, because you miss home.
The way a cup of Chagee reminds Chinese travelers of China, or a Starbucks tastes like Seattle in any city, Hello Cha should taste like coming home to Vietnam.
Matcha today, cha forever
Matcha is our specialty, but tea was here long before us and will be here long after. That's why our cha blends, rooted in Vietnamese tradition, are the heart of our long-term menu.
The team
Three partners, three continents, one cup.
Robin
Co-founder
Rooted in Vietnam and across Asia, shaping the brand's heritage and taste.
Corey
Co-founder
Based in Dubai, building Hello Cha's global reach.
Darrell
Co-founder
Driving the brand's technology-first approach to F&B.